CLASSES START: JUNE 12 OF 2017

CLOSURE OF APPLICATIONS

  • April 14, 2017.

BASIC INFORMATION

Duration: 18 months.
Schedule: Classes Thursdays and Fridays from 18:00 to 22:00 hrs. And Saturdays from 09:00 to 17:00 hrs, Every 2 weeks.
Location: Quality Leadership University (QLU), Calle 45, Bella Vista, Panama City.
Credits program: 108 ECTS.

PROFILE OF THE STUDENT

The Master in Marketing Panama is aimed at professionals in related careers or other areas, with a certain level of work experience who seek to increase their knowledge in Marketing and aspire to be leaders and agents of change.

GRADUATE PROFILE

The Master in Marketing of the Universidad de Chile has as objectives:

  1. Provide a critical insight into the theory and practice of modern marketing.
    Therefore, the student must:
    1.1. Understand the strategic elements of marketing management.
    1.2. Understand the tactical elements of marketing management.
  1. Develop analytical skills for consumers and markets, applying specialized marketing tools and concepts.
    Therefore, the student must:
    2.1. Understand and apply specialized marketing methods and tools.
    2.2. Analyze and understand the characteristics of consumers and markets through the use of specialized tools and methods.
  1. To train competent professionals in the analysis and in providing solutions to the action of marketing in organizations.
    Therefore, the student must:
    3.1. Identify problems, risks or challenges in marketing management.
    3.2. Generate proposals of action from the diagnoses.
    3.3. Be able to communicate your ideas and proposals in a professional manner.

CONTACT

In Chile:
Graduate School of Economics and Business
School of Economics and Business
Universidad de Chile
Sandra Cifuentes
Address: Diagonal Paraguay 205, Corporate Building, third floor.
Opening Hours: Monday to Thursday from 9 am to 6 pm. Friday from 9 am to 4:30 pm. Continued schedule.
Phone: (+ 562) 2978 3461
E-mail: scifuentes@fen.postgradouchile.cl

In Panama:
Quality Leadership University
Calle 45, Bella Vista, Panama City.
Christiam Conte
Phone: (+ 50-7) 264 0777
E-mail: cconte@qlu.edu.pa
Ana Villar-Prados
Phone:  (+507) 264 0777
E-mail: ana.villar@qlu.edu.pa

For more information, also visit QLU-UCHILE.

COURSE DESCRIPTION

  • Relationship Marketing: Provide the students with the necessary tools to define and structure a strategy of relationship with their customers, in order to identify the different needs that satisfy consumers in their relationship with the company. It will also generate the understanding and knowledge of the current technological tools that allow to articulate and strengthen this relationship with customers, from the different sources of information in the company.
  • Digital Marketing: Internet and digital marketing has become very important for e-commerce and online business relationships, significant areas in world economy. Therefore, it is important to know the benefits of this new channel to start a new business or to make companies more competitive and broaden the horizons of the market even reaching the internationalization of the product or service.
  • Strategic Marketing Management: Achieving success in today’s market essentially depends on the ability to attract, select, capture, satisfy, retain and develop customers with the most potential profitability for the business. For this, it is necessary to have a market-oriented and customer-oriented approach so that the company is able to create, distribute and communicate its value propositions in a proactive, efficient and meaningful way for the target segment. The course is based on the theoretical-practical study of marketing from the perspective of the philosophy of business management oriented to the market and customer value.
  • Consumer Behavior: Understanding, how individuals process information and make decisions is not only essential for the design of successful business strategies, but also in many areas of management. However, to achieve a proper understanding of these phenomena, it is necessary a multidisciplinary approach that captures the richness and complexity of human behavior. Therefore, this course examines behavioral models based on economic and psychological theories and their applicability to marketing management.
  • BMI: Companies are faced with extremely costly communicational investments, this forces them to know in detail the elements that can contribute to make correct choices by gathering information, with the idea of reduce de uncertainty around alternative resolutions in this area. This course allow students to recognize the effective tools to make the best decisions about communication strategies elements.
  • Marketing services: This course introduce the concepts around market orientation in service companies. The students will be able to understand and apply management tools of marketing service based in customer satisfaction.
  • Multivariate methods (Market intelligence): The course provides a comprehensive overview of the process of market research and the development of a market intelligence system designed to support strategic marketing decisions. The main objectives of the course are to develop in students understanding of the strategic role of information and market intelligence, also the methods and techniques to analyze market information (environment, consumers, competition), through lecture and exercises applied with the SPSS (statistical analysis software).
  • Brand Management: The course gives the concepts necessary for understanding the process of creating and managing brands, one of the most important assets in contemporary companies. You will develop a strategic perspective and broaden your existing understanding of the elements of the marketing mix that allow to build value brands. You will also learn the tools that allow evaluate the development of brands.
  • Sales Management: The course covers the main marketing topics around sales management. It provides you with a sufficient foundation in market orientation and customer value. The knowledge and skills you acquire on this programme will enable you to create and evaluate detailed sales strategies, around select, direct, supervise, motivate and successfully manage the sales force.
  • Marketing Plan: Implementation of a marketing plan to put into practice the subjects exposed during the master.

The total duration of the program is estimated and may vary depending on holidays, calendars, changes of decree, and the extension of the Thesis or Equivalent Formative Activity.

APPLICATION REQUIREMENTS

  • Bachelor’s degree or equivalent professional title.
  • Work experience with a minimum of 3 years. Activities of equivalent relevance will also be considered.

POSTULATION PROCESS

  • Study of the applicant’s background by the Academic Council.
  • Proof of general knowledge and logic.
  • Personal interview by a representative of the University of Chile.
  • Decision phase that may include admission, conditional admission or non-acceptance of the program.

BACKGROUND OF APPLICATION

  • Admission request. Download here.
  • Certificate of title or original university degree and legalized photocopy.
  • Certificate of academic credits.
  • Copy of identity card and passport.
  • Photo digitized card (white background).
  • Updated resume.
  • Two letters of recommendation from teachers, leaders or managers of your organization. Download format here.
  • Application fee: $ 200 USD, non-refundable amount.

PROGRAM VALUE(*)

  • $16.000 USD (**)

**Value subject to change without prior notice.

SCHOLARSHIPS

QLU offers partial scholarships of 25% on the total cost of the program and they apply for both nationals and foreigners. The granting of scholarships is based on professional and academic merit.

FINANCING

  • Financing available through QLU, IFARHU and local banks. Request more information at our offices or via ana.villar@qlu.edu.pa or cconte@qlu.edu.pa.
  • QLU has entered into corporate agreements with a wide range of companies (national and international) that grant discounts to employees in our programs.

CONTACT

In Chile:
Graduate School of Economics and Business
School of Economics and Business
Universidad de Chile
Sandra Cifuentes
Address: Diagonal Paraguay 205, Corporate Building, third floor.
Opening Hours: Monday to Thursday from 9 am to 6 pm. Friday from 9 am to 4:30 pm. Continued schedule.
Phone: (+ 562) 2978 3461
E-mail: scifuentes@fen.postgradouchile.cl

In Panama:
Quality Leadership University
Calle 45, Bella Vista, Panama City.
Christiam Conte
Phone:  (+507) 264 0777
E-mail: cconte@qlu.edu.pa
Ana Villar-Prados
Phone:  (+507) 264 0777
E-mail: ana.villar@qlu.edu.pa

For more information, visit also QLU-UCHILE.