CLASSES START: APRIL 20th 2018 / JULY 6th 2018


Duration: 18 months.
Schedule: Classes Friday from 17:30 to 21:30 hrs. And Saturdays from 8:30 a.m. to 6:00 p.m., twice a month.
Location: School of Economics and Business University of Chile, Diagonal Paraguay 257, Santiago, Chile.
Credits program: 108 ECTS.


The Master’s Degree in Marketing Weekend is aimed at professionals from related careers or other areas, with a certain level of work experience who seek to increase their knowledge in Marketing and aspire to be leaders and agents of change.


The Master in Marketing of the University of Chile has as objectives:

  1. Provide a critical insight into the theory and practice of modern marketing.
    Therefore, the student must:
    1.1. Understand the strategic elements of marketing management.
    1.2. Understand the tactical elements of marketing management.
  1. Develop analytical skills for consumers and markets, applying specialized marketing tools and concepts.
    Therefore, the student must:
    2.1. Understand and apply specialized marketing methods and tools.
    2.2. Analyze and understand the characteristics of consumers and markets through the use of specialized tools and methods.
  1. To train competent professionals in the analysis and in providing solutions to the action of marketing in organizations.
    Therefore, the student must:
    3.1. Identify problems, risks or challenges in marketing management.
    3.2. Generate proposals of action from the diagnoses.
    3.3. Be able to communicate your ideas and proposals in a professional manner.


Graduate School of Economics and Business
School of Economics and Business
Universidad de Chile
Department of Admissions
Address: Diagonal Paraguay 205, corporate building, first floor.
Opening hours: Monday to Thursday from 9 am to 7 pm. Friday from 9 am to 6 pm. Continued schedule.
Phone: (+ 562) 2978 3730


  • Relationship Marketing: Provide the students with the necessary tools to define and structure a strategy of relationship with their customers, in order to identify the different needs that satisfy consumers in their relationship with the company. It will also generate the understanding and knowledge of the current technological tools that allow to articulate and strengthen this relationship with customers, from the different sources of information in the company.
  • Digital Marketing: Internet and digital marketing has become very important for e-commerce and online business relationships, significant areas in world economy. Therefore, it is important to know the benefits of this new channel to start a new business or to make companies more competitive and broaden the horizons of the market even reaching the internationalization of the product or service.
  • Strategic Marketing Management: Achieving success in today’s market essentially depends on the ability to attract, select, capture, satisfy, retain and develop customers with the most potential profitability for the business. For this, it is necessary to have a market-oriented and customer-oriented approach so that the company is able to create, distribute and communicate its value propositions in a proactive, efficient and meaningful way for the target segment. The course is based on the theoretical-practical study of marketing from the perspective of the philosophy of business management oriented to the market and customer value.
  • Consumer Behavior: Understanding, how individuals process information and make decisions is not only essential for the design of successful business strategies, but also in many areas of management. However, to achieve a proper understanding of these phenomena, it is necessary a multidisciplinary approach that captures the richness and complexity of human behavior. Therefore, this course examines behavioral models based on economic and psychological theories and their applicability to marketing management.
  • BMI: Companies are faced with extremely costly communicational investments, this forces them to know in detail the elements that can contribute to make correct choices by gathering information, with the idea of reduce de uncertainty around alternative resolutions in this area. This course allow students to recognize the effective tools to make the best decisions about communication strategies elements.
  • Marketing services: This course introduce the concepts around market orientation in service companies. The students will be able to understand and apply management tools of marketing service based in customer satisfaction.
  • Multivariate methods (Market intelligence): The course provides a comprehensive overview of the process of market research and the development of a market intelligence system designed to support strategic marketing decisions. The main objectives of the course are to develop in students understanding of the strategic role of information and market intelligence, also the methods and techniques to analyze market information (environment, consumers, competition), through lecture and exercises applied with the SPSS (statistical analysis software).
  • Brand Management: The course gives the concepts necessary for understanding the process of creating and managing brands, one of the most important assets in contemporary companies. You will develop a strategic perspective and broaden your existing understanding of the elements of the marketing mix that allow to build value brands. You will also learn the tools that allow evaluate the development of brands.
  • Sales Management: The course covers the main marketing topics around sales management. It provides you with a sufficient foundation in market orientation and customer value. The knowledge and skills you acquire on this programme will enable you to create and evaluate detailed sales strategies, around select, direct, supervise, motivate and successfully manage the sales force.
  • Marketing Plan: Implementation of a marketing plan to put into practice the subjects exposed during the master.

The total duration of the program is estimated and may vary depending on holidays, calendars, changes of decree, and the extension of the Thesis or Equivalent Formative Activity.


  • Bachelor’s degree or equivalent professional title.
  • Work experience with a minimum of 2 years. It will also consider relevant activities equivalent.


  • Study of the background of the applicant by the Academic Council.
  • Test general knowledge and logical.
  • Personal interview.
  • Decision phase which may include admission, conditional admission or non-acceptance to the program.


  • Admission request. Download format here.
  • Original title certificate or university degree and foreign legacy .Postulants should legalize photocopy of the original title in the Chilean Consulate in your country of residence and in the Ministry of Foreign Affairs in Santiago, once based in Chile.
  • Certificate original notes. Foreign applicants must also submit a certified copy.
  • Exit ranking university.
  • Applicants for approval of courses must submit detailed curriculum of undergraduate courses submitted for approval (academic curriculum). Each case will be evaluated by the Academic Committee of the program.
  • Photocopy card or passport in the case of foreign applicants, on both sides.
  • Curriculum vitae.
  • Two letters of recommendation. Are performed through an electronic format, so contact details two business or academic references (name, position or activity, company, address, phone, e-mail), who delivered information via web request.
  • Foreign applicants must submit mandatory health insurance.
  • Application fee: $ 50,000 or US $ 100, non-refundable amount. Checks or promissory note must be made payable to University of Chile..

NOTEThe processing of student resident visa for foreigners may be requested from the country of residence after receiving the letter of acceptance into the program. More information about the process here.


  • 400 UF (**) (16.625 USD as reference)

*Susceptible value change without notice.

**Early registration discounts are available.


Professionals from other areas: Home classes April 20, 2018

  • 10% off applications received until February 2, 2018. Payment Tope March 9, 2018.

ICCI and Auditors: Home classes July 6, 2018

  • 15% off applications received until March 9, 2018. Payment Tope April 27, 2018.
  • 12% off applications received until April 27, 2018. Payment Tope June 1 2018.
  • 10% off applications received until June 1, 2018. Payment Tope June 29, 2018.

To check scholarships, click here.


For payment in Chilean pesos the fee can be paid directly in the Faculty or via electronic transfer in the following account:

University of Chile
Rut: 60,910,000-1
Current account N ° 67114949
Santander Bank

For payment in dollars the fee can be paid by credit card by telephone contact with the finance department (+56 2) 29783559 or by electronic transfer in the following account:

Bank: Banco de Chile
Current Account Number: 5000-77486-08
Name current account: University of Chile, Faculty of Economics and Business
ABA: 026005652
Address: Ahumada 251, Santiago, Chile
Contact: Carol Yañez (s)

IMPORTANT: After paying the application fee, send a message notifying payment to or fax (56-2) 29783468, indicating the personal data of the student and the deposit information.


Graduate School of Economics and Business
School of Economics and Business
Universidad de Chile
Admission Department
Address: Diagonal Paraguay 205, corporate building, first floor.
Opening hours: Monday to Thursday from 9 am to 7 pm. Friday from 9 am to 6 pm. Continued schedule .
Phone: (+ 562) 2978 3730